There are many good reasons for building a chatbot. In this blog post, we highlight the 3 most important reasons why we build chatbots.
1. Easier interface for your customers
In many scenarios, it is easier to just type what you want than to navigate through a Graphical User Interface(GUI). A smart chatbot would be able to identify the intent of the user and reply accordingly. An easier user interface would significantly enhance your chances of success.
2. Better ability to re-engage your customers
While you can send push notifications to most customers having your mobile app installed, you have no means to communicate with those who deleted your app other than email (in case they provided you with their email address). In case of chatbots, unless a customer deleted the platform on which your chatbot resides (e.g. Facebook Messenger, Slack, Skype, Kik), you will be able to proactively send a message to him/her. This can potentially increase your retention figures and hence the lifetime value of your customers (LTV).
3. Increase your growth potential
By providing your potential customers with a chatbot on a social media platform that they already use (e.g. Facebook Messenger, Slack, Skype, Kik), you enjoy a low barrier to entry (your chatbot is just one click away with no need to download anything) and your chatbot can get discovered or even promoted by the platform.
What are your own reasons?
If you have read this far, it would be great if you can add a comment with your own reasons for having a chatbot.
Mohamed Rafea is the Founder and CEO of BotCaptain.com, and Co-Founder and board member of Bey2ollak.com. Under his leadership of Bey2ollak.com, it reached more than one million registered users and was recognized as the best app in Egypt in 2015. Prior to founding Bey2ollak, he had over 7 years of experience in the IT sector where he has been exposed to a wide range of projects and clients in his posts in IBM, ITWorx and Infinity. Mohamed has a BSc in computer science and a Masters in Business Administration (MBA) from The American University in Cairo (AUC). Mohamed is an active member of the esteemed Endeavor network, after being selected as one of the high-impact entrepreneurs in emerging markets. He was also awarded the Distinguished Young Alumni Award from AUC in May 2015.
Make a more new posts please 🙂
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Sanny
What a great post! Thank you for writing
There are some interesting points in time in this article but I don?t know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well